Projection Mapping is getting popular ultimately. It provides the audience with an interesting experience with stunning visuals that mixes reality and fiction.
I first discovered it a few months ago with the amazing ACDC VS Iron Man 2 promotion at the Rochester Castle in England.
Although most of the projections are on buildings or outdoor structures, it can be applied to any form.
That's what artist Hayoung Jung did, using the popular New Balance 1300 model for his latest project with really nice results. As always, it's interesting to see new forms of creativity being aplied to our everyday lives.
I first discovered it a few months ago with the amazing ACDC VS Iron Man 2 promotion at the Rochester Castle in England.
Although most of the projections are on buildings or outdoor structures, it can be applied to any form.
That's what artist Hayoung Jung did, using the popular New Balance 1300 model for his latest project with really nice results. As always, it's interesting to see new forms of creativity being aplied to our everyday lives.
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